- help_text=_("We'll use it to contact you about your perks and fundraiser status and payment updates.<br/> "
- "Won't be publicised."), required=False)
+ help_text=_("We'll use it to contact you about the <strong>details needed for your perks</strong>,<br/>"
+ "and to send you updates about your payment and the fundraiser status (which you can always turn off).<br/>"
+ "Your e-mail won't be publicised."), required=False)