---
title: audience
alignment: neutral
---

{% block examples -%}

"Hollywood needs to keep up with what audiences need"

{%- endblock %}



{% block usage -%}

To introduce and strengthen a supposedly clear division between active [creators](/creator) and passive recipients

{%- endblock %}



{% block recommendations -%}

Avoid the term when referring to areas of culture where the author/audience dichotomy is misleading, in such contexts use "participants in culture"

{%- endblock %}